Shi, Savannah Wei
Savannah Wei Shi
Assistant Professor, Marketing
Savannah Wei Shi joined the marketing department as an assistant professor in 2011, after receiving her Ph.D. in marketing from the University of Maryland, College Park.
She has taught principles of marketing and internet marketing (undergraduate and MBA) at Santa Clara University.
Her main research interest lies in examining consumers’ dynamic decision-making on various e-commerce platforms, such as online retailing, search engine, mobile, and crowdfunding. She has published papers in Management Science, Marketing Science, International Journal of Electronic Commerce, and International Journal of Market Research. She has also co-authored two book chapters (Cluster Analysis, and Factor Analysis) in the Wiley International Encyclopedia of Marketing.