Savannah Wei Shi : Memorial Day Discounting
Savannah Wei Shi, Assistant Professor of Marketing, weighed in on an article analyzing trends in Memorial Day promotions as part of a panel of leading retail experts. Panelists were asked questions about which products would most likely be discounted and advice on finding the best deals available.
An excerpt from Shi’s insight in the article:
As people are getting ready for the summer, the discounted products are geared towards outdoor activities and outdoor cooking (grills) to gain traction with consumers. Retailers apply a variety of promotional tools (price cut, coupons, etc.) to encourage consumers to come in the store and hopefully, buy additional products that weren’t on their original shopping list.