Retail Studies Minor
Get the skills you need to succeed in retail with the Retail Studies Minor.
The Retail Studies Minor is both a curriculum and experience-based program. Our curriculum offers strong business theory in the classroom through a diverse set of core requirements covering marketing, economics, data analytics, consumer behavior and technology and information systems.
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The Retail Studies minor is open to undergraduates in all fields within the University.
We actively pursue opportunities for access to the best real-world experiences here locally in Silicon Valley, with retailer field experiences in the San Francisco Bay Area and conferences in New York and Las Vegas. All experiences are developed to give you a holistic view of the retail industry and its many career opportunities.The Retail Studies Program provides the insights and experiences to prepare for a career in the retail industry in many diverse fields including buying & merchandising, e-Commerce, planning, store management, global sourcing, supply chain, finance and information technology. We are proud to attract Retail Visionaries, Entrepreneurs and Silicon Valley Executives to Santa Clara University to connect you directly to business insights and technology evolution.
Retail Studies Student Association
Once accepted to the Retail Studies Program, students automatically become members of the Retail Studies Student Association (RSSA).
RMI Internships
RMI Internships are a paid, full-time opportunity for our students to experience first hand the culture and business of recognized, industry leading Silicon Valley innovators.
The RMI Minor Application
RMI offers experiences and exposure to the retail industry through guest speakers, trips to conferences and retailers, a cutting-edge curriculum, internship & career connections, scholarship opportunities, and more.
Curriculum
RMI provides a platform for deep collaboration between industry luminaries and leading academics into the emerging and evolving concepts impacting retail today. The knowledge generated from this collaboration forms the basis of our curriculum.
Here are the core requirements and recommended scheduling.
Please check all course pre-requisites.
* Prerequisites for Comm 110 are Comm 1 & Comm2
** BUSN 70 followed by ACTG 11 as well as MKTG 181 are prerequisites to this class
Curriculum Table
| Core Courses and Recommended Scheduling | Freshman | Sophomore | Junior | Senior |
|---|---|---|---|---|
| Communication COMM 20 |
✓ |
✓ |
✓ |
|
| Technology / Information Systems COMM 12 or OMIS 34 or ACTG 134(or equivalent) or SOCI 49/149 |
✓ |
✓ |
✓ |
|
| Microeconomics
ECON 1 |
✓ |
✓ |
||
| Data Analysis OMIS 40 or PSYC 40 or MATH 8/123 or AMTH 108 or COMM 110* |
✓ |
✓ |
✓ |
|
| Principles of Marketing MKTG 181 |
Fall or Winter |
|||
| Multi-Channel Retailing MKTG 165** |
Spring |
|||
BUSN 198R |
Summer |
|||
| Senior Seminars*** MKTG 168 & MKTG 169 |
Fall and Winter |
| Multi-Channel Courses and Recommended Scheduling | Freshman | Sophomore | Junior | Senior |
|---|---|---|---|---|
| Computer Concepts OMIS 15* |
✓ |
✓ |
||
| Organization and Management MGMT 160 |
✓ |
✓ |
✓ |
| Internet Retailing Courses and Recommended Scheduling | Freshman | Sophomore | Junior | Senior |
|---|---|---|---|---|
| Computer Imaging ARTS 74 or 174 |
✓ |
✓ |
|
✓ |
| Graphic Design ARTS 75 or 175 |
✓ |
✓ |
✓ |
|
| Social Media MKTG 177 |
✓ | ✓ | ||
| E-Commerce
MKTG 175 or ARTS 177 or OMIS 111 or OMIS 113 |
✓ |
✓ |
Questions?
You have questions, we have answers!
RMI Programs Admissions
Cindy Cooper
Programs. Projects. Planning., Retail Management Institute
Cynthia Gamage
Associate Director